RESUME
Back to Home
Redesign Web Page
Buy vs Lease Maruti Suzuki
Concept
Case Study
Background
The Indian automobile industry has witnessed a significant shift
Studying the change in consumer behaviour due to excessive taxation and the value of an automobile depreciates as time passes with users only having a sense of ownership and strong emotional attachment to their asset, where as taking a huge loss in money spent for down payment + EMI. As a result of this many buyers are exploring leasing as an alternative to ownership when users have financial limitations.
On the other hand buying is ideal forFamilies, people in smaller towns, and people in remote places where there are less public connectivity and those who prefer long-term savings over short-term affordability.
The web-page currently offers a leasing option, but integrating a "Buy vs. Lease" functionality can enhance user experience, provide transparency, and help customers make informed decisions.
The Maruti Suzuki Subscribe page was considered to show this case study
About
Challenge
The current webpage focuses solely on leasing, without offering users a direct comparison between buying vs. leasing. This creates confusion for potential customers who might want to evaluate both options before making a decision.
Lack of Comparative Information
Users are unable to easily compare the pros and cons of buying and leasing.
No Decision Support Tool
The absence of an instant calculator makes it difficult for users to assess long-term financial commitments.
Potential Drop-offs & Lost Conversions
Users may abandon the page due to confusion or lean on to external calculators while this leads to lesser user engagement.
Goal
Help users take an informed decision
Enable clear comparison with key benefits, costs, and factors like ownership, mileage limits, and resale value, boosting user engagement & coversion within webpage and proportionately less drop offs.
Should i Buy or
Lease ?
Lets explore online and see which will
be suitable for me
I need a car to use
Whoa, this makes my decision simpler.
Buying
Leasing
How do i calculate and make an informed decision
Decides to proceed with their option, and gets the car
Insights
Noting down the possibility of how a user can approach each option objectively vs emotionally
Below are the key differences helping us know the audience. Who can opt for what & why.
Buying
Factors
Leasing
Ownership
You fully own the car after the loan tenure or full payment.
“This is my car - I have complete control over it.”
“I don’t have long-term attachment, but I get to drive new cars regularly.”
You never own the car—it's like a long-term rental.
Monthly Cost
Higher EMI payments (loan repayment) but leads to full ownership.
“It’s a financial burden now, but in the future, I’ll be free of payments.”
“I get to drive a great car without committing to a heavy EMI.”
Lower monthly lease payments compared to EMIs.
Down Payment
Requires a large upfront payment (20-40% of car price).
“It hurts my savings now”
“No need to break my savings.”
Usually no or very low upfront cost.
Flexibility
You’re locked into the same car unless you sell or upgrade.
“I might be stuck with outdated features after 5-7 years.”
“I get to use new modern, high-tech car.”
Easy to switch cars after lease term ends (1-5 years).
Maintenance
Owner pays for repairs and insurance.
“Unexpected repair costs stress me out.”
“I never have to worry about expensive repairs.”
Maintenance is usually included in the lease.
Redesign
This redesign ensures users feel empowered, leading to higher engagement and conversion rates for both leasing and buying options.
A redesign is more than just a visual upgrade—it is a strategic improvement of a digital experience to better align with user needs, business goals, and market trends. In this case, the Maruti Suzuki Subscribe page is being redesigned to provide users with both leasing and buying options in a more intuitive, informed, and user-friendly manner.
VIEW ALL
Available Models
13,200 per Month
monthly Fee Starting at
14,670 per Month
monthly Fee Starting at
15,000 per Month
monthly Fee Starting at
EXPLORE CAR
SUPPORT
MY ACCOUNT
Delhi
Home
/
IGNIS SIGMA
/
Compare Options
Compare Leasing vs Buying
Assured
Inital Costs
Down Payment is not required for this model.
2,00,000
EMI
15,000 per Month
23,000 per Month
Tenure
24 Months
There is no restriction on your tenure.
Mileage
There is no restriction on your usage.
2,00,000 KM for 24 months
Flexibility
No Upgrades available
Upgrade available to newer model during Mid Term &
End of lease upgrade.
Click on the link to know more.
Maintenance & Insurance
Providers
Mahindra Finance , HDFC Plan
OIRX INDIA , ICICI INDIA LTD. , ALD Automotive
Click on the link to know more.
Click on the link to know more.
Maintenance & Repairs
Under this model, all the maintenance & repairs will be covered during the tenure of the lease
Once purchased
Standard Warranty for 3 years
Click on the link to know more.
Factors
Leasing
Buying
Select Color
Select Fuel Type
Petrol
Gear Choice
Automatic
Nexa Blue
View Lease Options
Enquire & Buy
IGNIS SIGMA 1.2L SMT
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
EXPLORE CAR
SUPPORT
MY ACCOUNT
Delhi
Home
/
IGNIS SIGMA
/
Compare Options
/
Lease Car
Subscription Plan Configuration
Select Registration Type
Learn More
White Plate
TN
900 off on subscription
ORIX INDIA
15,000 per Month
Excess km Charges 2.00/km
Vehicle On-Road Price
Insurance (New & Renewal)
Maintenance
Road Side Assistance
900 off on subscription
ADL Automotive
15,000 per Month
Excess km Charges 2.00/km
Vehicle On-Road Price
Insurance (New & Renewal)
Maintenance
Road Side Assistance
*Interested to buy back vehicle at the end of tenure ?
No
Yes
Choose your Tenure
12 months
36 months
48 months
60 months
24 months
Annual km package
10,000 km
30,000 km
40,000 km
20,000 km
Select Color
Select Fuel Type
Petrol
Gear Choice
Automatic
Nexa Blue
Proceed to Lease
15,000 per Month
EMI Amount to be paid
IGNIS SIGMA 1.2L SMT
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
EXPLORE CAR
SUPPORT
MY ACCOUNT
Delhi
Outcome
Introduces a Buy vs. Lease comparison focus on user engagement, business impact, and enhanced UX design.
The side-by-side comparison layout reduces confusion and keeps users engaged longerInstead of leaving the site to research leasing vs. buying externally, users get all necessary information within the same page. Both buying and leasing have their advantages, and the right choice depends on personal preferences, financial goals, and lifestyle needs. With rising urbanisation and changing consumer behaviour, leasing is becoming a viable alternative to traditional car ownership in India.